T-mobile Sidekick
Back in 2003, the Sidekick ruled as the ultimate symbol of cool and connectivity. As Creative Director and hands-on Designer, I brought Johnny Chase to life, a character who expertly wielded the power of a T-Mobile Sidekick to foil a secret corporate plot. From navigating bars with GPS to texting his girlfriend and defeating villains, Johnny Chase embodied the perfect blend of James Bond and hacker culture. My campaign achieved remarkable success, orchestrating a comprehensive and integrated marketing effort that included TV spots, webisodes, a website, an online game, banners, and a viral media campaign. Collaborating with Production IG, an esteemed animation studio I greatly admire, for the TV spots added an extra touch of coolness to the entire endeavor.
Xbox 360 CRM
As a gamer myself, being Associate Creative Director and hands-on Designer allowed me to delve into the Xbox 360 CRM business. I led the charge in directing and designing diverse campaigns spanning websites, banners, and emails, while collaborating with renowned AAA games like Halo, Bioshock, and LEGO Star Wars. This brought extra excitement to the experience, as I had the pleasure of combining my passion for gaming with my creative expertise.
Zune CRM
The Zune, Microsoft's answer to the iPod, brought a fresh perspective to the music landscape. As the Art Director and Designer, I was responsible for emails and newsletters in the CRM business, I had the privilege of showcasing the Zune's unique features and benefits. Being at the start of the Zune journey allowed me to play a significant role in defining its online identity and photographic style. It was an exciting opportunity to contribute to the growth of a groundbreaking product and shape its visual presence in the digital realm.
PBS Money Education
As the Art Director overs Zune's emails and newsletters in the CRM business, I had the privilege of highlighting its distinct features and establishing its unique photographic style. From its inception, I played a vital role in shaping its online identity and visual presence. It was an exhilarating opportunity to contribute to this groundbreaking product and its captivating digital experience.
Tree Top Trim
As the UX and Visual Designer, I spearheaded the design for Tree Top's Trim line, a range of lower-calorie and lower-sugar drinks. With responsibilities ranging from defining the design style to crafting the user experience, site architecture, and visual design, I played a pivotal role. Having grown up drinking Tree Top apple juice, this project truly made my inner child smile.
History Channel
Cities of the Underworld
I collaborated with the History Channel to create the immersive Cities of the Underworld site. As the sole designer, I unveiled the hidden history of underground cities worldwide. From catacombs to tunnels, the website featured captivating stories, interactive maps, and breathtaking photos, merging history, exploration, and cutting-edge design.
Nintendo PokéPark
As the sole UX and visual designer for Poképark, the Nintendo Wii game, I created an immersive online experience that delighted Pokémon fans. The website featured videos, a storefront, mini-games, and exclusive in-game prizes. As a Pokémon fan myself, it was fulfilling to connect fans with the enchanting world of Pokémon.
Windows LIVE Search Queries
As the Creative Director and Designer for the rebranding of Windows Search to Windows LIVE Search, I created an interactive trivia game. Players embarked on a thrilling quest to solve riddles and unlock prizes. The game featured mischievous creatures called "Search Queries" and rewarded successful players with desktop backgrounds, animated GIFs, and printable ornaments. Every illustration and animation was meticulously hand-drawn, adding an artistic flair to the experience.
Hasbro Xevoz Challenge
As the Game Designer and Art Director for the Hasbro Xevoz Challenge, I created a thrilling homage to classic 80's video games. This demanding side-scrolling adventure pushed players to their limits, offering an exhilarating experience. With a competitive edge fueled by an ever-changing scoreboard, players strived for the coveted top spot. Working on this iconic brand was a profound honor, bringing beloved Hasbro toys to life in the digital realm and fulfilling a childhood dream.
Alere Diagnostics
A Day at the Market
As the Game Designer and Art Director for Day at the Market, I created a vibrant virtual grocery store where players balanced budget and health. Nutritious options offered higher health points at a lower cost, while junk foods had negative effects. I fine-tuned gameplay mechanics and code for an immersive experience. Day at the Market combined fun with an educational journey into budgeting and health.